Immersive tech, if seen as the latest tool in an evolutionary process which started with cave-painting and has come to dominate the media landscape since the turn of the millennium, is increasingly well-adapted to communicating cutting-edge advances in medical practice. The ability for a viewer to immerse themselves in a virtual world in which information about treatments and patients is … Read More
The Three Best Uses of Augmented Reality in Biopharma Field Forces
FEBRUARY 2021 Around one third of doctors expect to use online rather than face-to-face channels as their primary route for engaging with biopharma companies in the future, post-Covid. This clearly means that two thirds expect to revert to face-to-face calls with company representatives when the pandemic is under control (https://pmsociety.org.uk/webinar-industry-engagement-post-covid-19-event-report/). Augmented reality as a communication medium is highly suited to … Read More
Empathetic Media Health: 2019/20 Project Update
The past 12 months at Empathetic Media Health has been a fascinating journey with brand new clients from US, Japan, UK, Ireland and projects in some of the most exciting areas of healthcare. The launch of the new Oculus Quest headset in 2019 meant that we were able to introduce mobile, interactive, immersive VR experiences to our clients in gene … Read More
Colombia VR Project #2: Medellin and the Colombian Book Festival
After a successful week in Bogota at the Centre for Memory, Peace and Reconciliation, I traveled to Medellin, Colombia’s second largest city, to give another VR workshop and present the immersive experiences at the Medellin Book Fair. The workshop was held at the Parque Explora, next to the Botanical Gardens, which has proudly jumped with both feet first into VR … Read More
Colombia Project: #LaPazen360 – Episode 1, Bogota
After 3 months of shooting 360 videos and photo/videogrammetry over the Summer, Dan is now currently back in Colombia, leading the second part of the project. This part focuses on a “socialization phase” in which we organize an event in each of the communities we met and worked with originally, showing them the stories we produced in their area, as … Read More
The Importance of Journalism Following Police Shootings
Two years after Eric Garner’s death on July 17, 2014, the only person at the scene who has been indicted is Ramsey Orta, the man who filmed the police confrontation. On July 7, 2016, Orta pleaded guilty to unrelated weapons and drug charges and will likely spend four years in jail. Since he released the cellphone video to the New … Read More